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Universal Premium Experience Competitive Analysis

Project type

Competitive Analysis & Guest Experience Strategy

Date

August 2025

Location

Orlando, Florida

Completed during the final month of my internship with Universal Orlando Resort, this 600+ slide competitive analysis benchmarked premium guest experiences, celebration offerings, VIP products, pricing, and operational touchpoints across major theme parks and attractions. The research evaluated how competitors position high-value experiences and identified opportunities to strengthen guest experience strategy.

Presentation cover for a competitive analysis of premium celebration offerings across major theme parks and attractions.

Presentation cover for a competitive analysis of premium celebration offerings across major theme parks and attractions.

Table of contents listing theme parks and premium experience sections included in the competitive analysis.

Table of contents listing theme parks and premium experience sections included in the competitive analysis.

Universal Orlando Resort title slide introducing celebration and premium guest experience research.

Universal Orlando Resort title slide introducing celebration and premium guest experience research.

Agenda slide outlining Universal Orlando celebration and premium experience topics included in the analysis.

Agenda slide outlining Universal Orlando celebration and premium experience topics included in the analysis.

Comparison table showing Halloween Horror Nights ticket add-ons and premium tour options.

Comparison table showing Halloween Horror Nights ticket add-ons and premium tour options.

VIP Experience analysis slide showing key advantages and limitations of the premium guest offering.

VIP Experience analysis slide showing key advantages and limitations of the premium guest offering.

Private VIP Experience slide outlining experience inclusions and pricing structure.

Private VIP Experience slide outlining experience inclusions and pricing structure.

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