Universal Orlando Halloween Horror Nights R.I.P. Tour Lanyard
Designed and implemented custom lanyards for the Halloween Horror Nights RIP Tour program, supporting guest identification, operational flow, and overall event branding for one of Universal Orlando Resort’s flagship seasonal events.
Role: Event Management Intern
Company: Universal Orlando Florida
Project Type: Event Operations | Guest Experience
Project Overview
Halloween Horror Nights is one of Universal Orlando Resort’s largest annual events, welcoming thousands of guests each night. The RIP Tour program offers a premium guided experience with priority access to haunted houses and attractions.
This project focused on designing a functional, recognizable lanyard system to identify RIP Tour guests while aligning with the overall event aesthetic. The lanyards served both operational and guest experience purposes, helping team members quickly identify tour participants while reinforcing the premium nature of the experience.
Key Capabilities Demonstrated
Guest Experience Design
Created a visual identifier that enhances the premium feel of the RIP Tour program while remaining practical for operational use.
Operational Efficiency
Supported event team members in quickly identifying tour participants across a high-volume event environment.
Brand Integration
Ensured the lanyard design aligned with the visual identity and immersive atmosphere of Halloween Horror Nights.
Project Outcome
The lanyard system helped streamline guest identification and tour operations during Halloween Horror Nights while reinforcing the premium nature of the RIP Tour experience. By balancing visual design with operational functionality, the project supported both guest satisfaction and event management efficiency.
Lauren Miller
Event Operations & Client Experience
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