Universal Orlando Halloween Horror Nights R.I.P. Tour Lanyard
Designed a branded credential concept for a Team Member Preview R.I.P. Tour, balancing event theming, quick identification, and operational clarity.
Role: Event Management Intern
Company: Universal Orlando Resort
Project Type: Event Operations | Branded Credential Design
Project Overview
Halloween Horror Nights requires visual materials that support fast recognition while staying inside an immersive brand world. For a Team Member Preview R.I.P. Tour concept, the credential needed to feel thematic and remain easy to identify.
I translated the event’s visual language into a functional lanyard concept that considered hierarchy, readability, production practicality, and how team members would recognize tour participants.
Key Capabilities Demonstrated
Guest Experience Design
Created a visual identifier that enhances the premium feel of the RIP Tour program while remaining practical for operational use.
Operational Efficiency
Supported event team members in quickly identifying tour participants across a high-volume event environment.
Brand Integration
Ensured the lanyard design aligned with the visual identity and immersive atmosphere of Halloween Horror Nights.
Lauren Miller
Event Operations & Client Experience
Proudly designed by Lauren Miller
© 2026 Lauren Miller.
Project Outcome
Result: A branded credential concept showing how themed design and operational clarity can work together. [LAUREN TO ADD: approval status, production quantity, who used it, feedback, and measurable operational outcome]