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Universal Halloween Horror Nights R.I.P. Tour Lanyard Design
Role
Event Management Intern
Company
Universal Orlando Resort
Project type
Experience Design | Brand Alignment | Guest Experience
Date
January 2025 - August 2025
Contributed to design refinement and brand alignment for the R.I.P. Tour lanyard used during Universal Orlando’s Halloween Horror Nights premium tour experience.
Focused on visual hierarchy, thematic integration, and practical usability within a high-energy, immersive entertainment environment. The final design supported both brand storytelling and operational functionality, ensuring clarity for team members and exclusivity for guests.
This project required attention to detail, collaboration with brand standards, and an understanding of premium experiential touchpoints.
