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Universal Premium Experience Competitive Analysis Deck
Role
Event Management Intern
Company
Universal Orlando Resort
Project type
Competitive Analysis | Strategic Benchmarking | Experience Positioning
Date
January 2025 - August 2025
Developed a strategic competitive benchmarking deck analyzing premium experience offerings across leading entertainment and hospitality brands to support positioning and refinement of Universal Orlando Resort’s premium guest experiences.
The analysis evaluated pricing models, tiered access structures, experiential differentiators, operational touchpoints, and perceived value positioning across competitive markets. Findings were synthesized into executive-level presentation materials designed to inform strategic decision-making and enhance product clarity.
This project required analytical rigor, brand sensitivity, and the ability to translate research into actionable insight.
